How Dilaab VA Adrian Helped Transformational Coach Roberto Paez Streamline Operations and Skyrocket Sales

Roberto Carlos Paez

Career: Founder and CEO of The Masterful King

Virtual Assistant: Adrian Jay Barcenilla

Roberto Paez is a transformational coach and the visionary behind The Masterful King, a coaching program designed to help entrepreneurial men stop procrastinating and unlock massive financial abundance in just 90 days.

His mission is to guide his clients toward personal and professional success—but running a growing business on his own was becoming overwhelming.

The Challenge

As an entrepreneur, Roberto was juggling multiple roles: marketing, sales, client delivery, bookkeeping, and administrative tasks. The constant loop of handling day-to-day operations left little time for strategic growth.

When it’s just us, we’re everything—the marketing person, the sales person, the delivery person, the admin person, the accountant—it was overwhelming. I didn’t have time to work on my business.

Roberto needed a solution that would free up his time and help him build the systems necessary for growth.

Our Approach

Dilaab matched Roberto with Adrian Jay Barcenilla, a highly capable Virtual Assistant with a knack for operations management and efficiency. Adrian's role was to take the operational burden off Roberto's shoulders so he could focus on what he does best: serving clients and scaling his business.

Training Robert’s Virtual Assistant

Adrian quickly became an essential part of The Masterful King team by taking over:

• Operational Efficiency: 

  Streamlining day-to-day tasks and building systems to support business growth.

• Client Support: 

  Ensuring smooth client experiences and engagement within the coaching program.

• Marketing Assistance: 

  Managing content creation and marketing strategies to boost sales.

• Administrative Tasks: 

  Handling routine administrative duties that previously consumed Robert’s time.

The Results

With Adrian’s dedicated support, Roberto experienced a business transformation:

• Strategic Focus: 

  Freed from the operational grind, Roberto had more time to work on his business rather than in it.

• Increased Efficiency: 

  Improved systems allowed for seamless client service and streamlined operations.

• Business Breakthroughs: 

  Marketing and sales skyrocketed, leading to greater profitability and impact.

I’ve been experiencing so much breakthrough in my business—getting clear on who we serve, developing systems for how we serve, and skyrocketing my marketing and sales. All because I have time to actually work on my business.

Robert’s experience was so positive that he became a vocal advocate for Dilaab, referring multiple entrepreneurs to the service.

Their work is just so freaking good. They genuinely care about their clients, and it’s been nothing but positive and profitable for me. One of the best investments of time, energy, and money I’ve ever made.

Conclusion

Thanks to Dilaab and Adrian’s support, The Masterful King is now positioned for greater impact and growth, allowing Roberto to focus on his mission of transforming the lives of entrepreneurial men.

If you’re considering working with them, I couldn’t recommend it enough. Take the leap, at the very least have a conversation with them—it’s worth it.