How VA Wes Helped a Career Coach Repurpose Content and Increase Social Media Engagement Across Multiple Platforms

Sonal Bahl

Virtual Assistant: Wes Bacareza 

Career: Career Coach

Sonal Bahl is a seasoned career strategist based in Brussels, Belgium. Her expertise centers around guiding professionals in their career journeys. As her brand gained traction, maintaining a strong and consistent social media presence became a critical aspect of her business strategy.

The Challenge

With an expanding audience and a growing demand for her services, Sonal struggled to maintain a steady flow of engaging content across platforms. She wanted to repurpose her valuable long-form content into shorter, impactful social media posts.

I used to hesitate a lot to invest in my business," Sonal admitted. "I needed someone with the right eye for content who could take ownership and help me remain visible without consuming my time.

Additionally, Sonal needed someone who could handle her meticulous feedback on branding elements, from fonts to music selection and everything in between.

Our Approach

Dilaab Digitals matched Sonal with Wes Bacareza, a content-focused Virtual Assistant with a talent for identifying what would perform well on different social platforms. With Sonal's trust and clear expectations, Wes developed a workflow that maximized her content visibility while honoring her detailed preferences.

Training Sonal’s Virtual Assistant

Wes was trained in the following areas to support Sonal effectively:

• Content Repurposing: 

  Extracting key insights from Sonal’s long-form content and transforming them into one-minute YouTube Shorts, Instagram Reels, and TikToks.

• Platform Strategy: 

  Tailoring content to match the audience preferences on each platform.

• Brand Consistency: 

  Understanding Sonal’s brand guidelines to meet her expectations for visual and auditory elements.

The Results

The partnership between Sonal and Wes resulted in a remarkable transformation for Sonal’s online presence:

• Increased social media engagement and audience reach across multiple platforms.

• A notable "omnipresence" that made followers believe she was constantly active.

• Effective repurposing of her content, saving Sonal time and effort while enhancing her brand visibility.

"People think I’m everywhere. They’re like, ‘You’re always working,’ and I’m like, ‘No, Dilaab Digitals and Wes Bacareza are my secret weapon.'

A Dynamic Duo for Digital Success

Sonal’s collaboration with Wes has become a cornerstone of her content strategy. By providing responsive and creative support, Wes empowered Sonal to focus on what she does best — guiding professionals to success.